Top 5 Reasons to Hire an eCommerce Manager
If you’re running into challenges while running your marketplace stores, it may be time to hire an eCommerce manager. Here’s what they can do for you.
Selling on marketplaces can be difficult, with online retailers facing several challenges in their everyday operations. You may have to keep track of hundreds or thousands of products in your inventory. Maybe you’re unfamiliar with the guidelines of each marketplace. Some sellers who want to be on marketplaces may not be as tech-savvy or have the time to learn about the various integration systems available to them. It consumes a lot of your time and effort to ensure things just run smoothly, let alone when things go wrong! The good news is that sellers can hire an eCommerce manager to make life easier.
An eCommerce or marketplace manager is someone who can take care of the day-to-day process of your online store, freeing up your time so you can focus on business growth.
Marketplace managers bring more to the table than just taking over mundane tasks. Here are the top five advantages they bring to your business.
1. eCommerce Managers Have the Expertise and Experience
A marketplace manager has extensive expertise and experience in managing eCommerce and marketplace stores. They know the ins and outs of the industry, including various platforms, integration techniques, the latest trends, best practices, and effective strategies that drive sales and increase revenue. They optimise your product pages for compliance with various marketplace content guidelines and listing policies, ensuring your product listings are visible to shoppers. eCommerce managers can also monitor your store’s performance, attract more customers, and manage your inventory effectively.
2. Hiring a Marketplace Manager Saves You Time
Managing multiple marketplace stores requires a lot of time and effort. An e-commerce manager can help you save time by taking care of the everyday tasks of managing orders and handling customer support tickets. This allows you to focus on other aspects of your business, such as product development, marketing, and business growth.
Marketplaces have service criteria that you need to meet to maintain your partnership. If your ratings slide, you may lose some privileges such as having featured listings and participating in promotions. Worst yet, you may face store suspension or termination. You cant afford to get it wrong.
3. eCommerce Managers Can Improve Efficiency
With marketplace management services, you can improve the efficiency of your online store. Marketplace managers can streamline processes, automate tasks, and implement systems to help your store run smoothly. This helps reduce errors, increase productivity, and improve your bottom line.
4. Increase Sales with the Help of a Marketplace Manager
With their expertise in the e-commerce space, marketplace managers can help drive sales and increase revenue for your business. They can help keep track of important sales events and identify which of them best fits your sales goals.
For example, participating in Mother’s Day sales events is a great idea if you sell beauty products, clothing, jewellery, and wine since those are popular gift items for the occasion. Your marketplace manager can help identify what products to offer discounts and other promotions for, as well as make sure you adhere to marketplace deadlines.
Marketplace managers also serve as your sidekick, working alongside you to develop marketing and sales strategies to attract more customers and boost sales.
5. Cost-Effective Solutions for Your Business Needs
Do you need someone to focus on optimising your listings? Do you need a customer service representative to answer queries after hours or on weekends and holidays? Want someone to handle competitive research and pricing analysis? Want to build your own team of marketplace experts?
Rather than hiring a full-time employee, you can work with a marketplace management solutions provider who can offer services on a flexible, as-needed basis. You can outsource tasks on a project-based, part-time, or full-time arrangement for a fraction of the cost of hiring an in-house marketplace expert. This can help reduce your overhead costs and allow you to allocate your resources more efficiently.
If you’re looking for a reliable and experienced marketplace champion, don’t hesitate to get in touch with Ozzca. With a laser focus on Australia and New Zealand markets, we help sellers set up, manage, and maintain their marketplace stores to make sure they’re attracting customers and driving sales.