How to Optimise Your Products on Online Marketplaces (And Why It Matters More Than Ever)
(And Why It Matters More Than Ever)
17 July, 2025 | Ozzca Team
Selling on online marketplaces like MyDeal, Kogan, Myer, TradeMe and Bunnings is one of the fastest ways to grow your brand across Australia and New Zealand. But getting your products listed is just the beginning.
If your listings aren’t optimised, they’re getting lost in the crowd. If your product doesn’t appear in search results or fails to convert browsers into buyers, you’re leaving serious revenue on the table.
Optimisation is what gets your products seen. Effective optimisation improves visibility, attracts the right customers, increases conversion rates, and ultimately grows your revenue. It’s the difference between sitting on the shelf and flying off it.
Let’s break it down.
Why Optimise Your Marketplace Listings?
- Visibility – Optimised listings rank higher in search results, both in-platform and on Google.
- Sales – Great titles, bullet points, and images = more clicks and higher conversions.
- Trust – Clear, professional listings build buyer confidence, reducing returns and questions.
- Efficiency – Strong content reduces reliance on customer support and improves review scores.
In short, optimisation doesn’t just look good—it performs.
Step-by-Step Guide:
Optimising for Maximum Results
1. Get the Basics Right
Before you dive into advanced strategies, make sure your fundamentals are solid—this is what every marketplace algorithm (and shopper) looks at first.
- Title: Include relevant keywords, your brand name, and the product type. Keep it clear, concise, and easy to scan.
- Description: Use bullet points to highlight key features, benefits, and your unique selling proposition. Make it easy for shoppers to understand why they should choose your product.
- Images: Use high-resolution images with white backgrounds for consistency, along with lifestyle shots to show the product in context. Great visuals build trust and help customers picture the item in their lives.
Ozzca Tip: Use your most important keyword in the first 60 characters of your title. That’s what most marketplaces (and Google) prioritise for indexing and display.
2. Nail Your Keywords
Put yourself in the customer’s shoes: What would you type into the search bar if you were looking for this product?
Use the right tools to uncover keywords:
- 🔍 Google Keyword Planner
- 🛒 Marketplace-specific tools (e.g. Bunnings Trends, Amazon Brand Analytics)
- 👀 Competitor listings — see what’s ranking and how they describe similar products
Look for intent-based keywords: Prioritise search terms that show buying intent (e.g. “buy cordless drill” vs. just “cordless drill”)
Ozzca Tip: Avoid keyword stuffing. Instead, use natural, readable language and weave keyword variations thoughtfully across your title, bullet points, and product description.
3. Write for Humans, Not Just Algorithms
With so many options competing for attention, your product data is what convinces someone to click—and ultimately, to buy.
- Remember who’s buying: Search engines drive visibility, but real people make the purchase decisions.
- Clarity beats cleverness: Avoid trying to be overly witty or abstract—get straight to the point.
- Use benefit-led language: Focus on what the product does for the customer, not just how it's made.
- ✅ "Stays cold for 24 hours"
- ❌ "Innovative thermal design"
- Think like your customer: What problem does the product solve? What’s the end benefit?
- Build trust through transparency: Clear, honest copy leads to higher conversions and fewer returns.
Ozzca Tip: Add a short FAQ section in your long description. It improves clarity and helps with search visibility.
4. Leverage Reviews and Ratings
Social proof is powerful. Positive reviews build credibility and trust, while ratings directly impact conversion rates. Potential buyers are more likely to make a purchase when they see others have had a good experience.
- Address negative reviews quickly and professionally: Use them as an opportunity to demonstrate excellent customer service. A thoughtful, solution-focused response can turn a negative into a positive and show potential buyers that you’re responsive and reliable.
- Use feedback to improve your listings: If customers frequently mention a specific benefit or feature, highlight it in your product description. If issues arise often, adjust your product or communication to resolve those concerns.
5. Keep Your Listings Fresh
Regularly updating your listings ensures that they remain relevant and appealing to both search engines and potential buyers. It’s not just about adding new products—it’s about keeping existing ones competitive.
- Update seasonally: Adjust your listings to reflect seasonal trends, promotions, and products. For example, feature holiday-themed items or summer essentials during the appropriate time of year.
- Add new imagery, features, or shipping timelines: When you update your product photos, add new features, or improve delivery options, make sure to reflect those changes in your listings. Fresh visuals and updated information create a more compelling offer for buyers.
- Keep descriptions current: If your product evolves or you receive customer feedback suggesting changes, ensure your copy reflects the most accurate and appealing version of the product.
Ozzca Tip: Refresh top-selling listings every quarter to stay ahead of the competition and align with search algorithm updates. Search engines favour regularly updated listings, so keeping them fresh can boost visibility and sales.
6. Bundle, Upsell, Cross-Sell
Increase your average order value by offering more than one way to buy. Variations like size or colour help customers choose quickly, while bundles—such as a console with a controller and game—add value and convenience. Upsell premium versions with better features, and cross-sell accessories or related products to keep shoppers engaged.
Use marketplace tools like “frequently bought together” to showcase relevant add-ons, and always label your bundles clearly—confusion at checkout leads to lost sales.
Ozzca Tip: Clear, well-structured bundles convert better and reduce decision friction.
What You Can Expect When You Optimise
Up to 300% more traffic
Higher conversion rates
Lower return and enquiry volumes
Better review scores and repeat customers
It’s one of the highest-impact things you can do for your eCommerce business—and it’s completely within your control.
Marketplaces aren’t a “list it and leave it” game—ongoing optimisation is key to staying visible and competitive.
If you don’t have time to optimise, Ozzca does it for you—fast, accurate, and at scale.
Ozzca is your on-demand ecommerce and marketplace partner. We work as an extension of your team—with the same focus, same goals, and same brand priorities.
For retailers, wholesalers, and manufacturers, managing multiple sales channels can be time-consuming and resource-heavy. That’s where we come in. Ozzca helps you move faster, avoid costly delays, and maintain brand consistency across platforms like Amazon, eBay, Kogan, MyDeal and your own ecommerce site. Whether you’re launching a new product, expanding to new marketplaces, or optimisng existing listings, we make sure execution doesn’t slow down growth.
What we do:
onboarding, Integration setup and troubleshooting
STORE SETUP AND LAUNCH
product Listing creation & optimisation
Customer ticket support
Graphic and multimedia design, including Amazon A+ content
Promotions and campaign management across channels
Start small, scale fast, and stay focused on the things that matters most.
Ozzca gives you the ecommerce and marketplace support you need—on-demand.
Get in touch today > www.ozzca.com
Selling on marketplaces takes time and know-how. You’ll have both with Ozzca.