How-to-Write-Winning-Product-Titles-That-Get-Clicked-And-Sell

How to Write Winning Product Titles That Get Clicked (And Sell)

17 July, 2025 | Ozzca Team

If you’re selling on marketplaces like MyDeal, Myer, Kogan, TheMarket or Trade Me, your product title is the most valuable few words on your listing. It’s the first thing shoppers see in search results, and it plays a major role in determining whether or not they click to learn more. A well-crafted title not only boosts visibility but also increases the likelihood of converting clicks into sales.

Get it right, and you’ll show up in search, get more clicks, and convert browsers into buyers.

The competition in marketplaces is fierce. With thousands of similar products vying for attention, your title needs to be sharp, informative, and search-optimised to capture both the algorithm’s attention and the shopper’s interest. Keep in mind that a well-crafted title not only enhances discoverability but also plays a significant role in setting the right expectations for the buyer, which can improve your conversion rate and reduce returns.

Get it wrong, and your product disappears into the void—no matter how great it is.

Let’s break down how to write titles that work.

Why Product Titles Matter So Much?

Product titles are the first thing buyers (and marketplace algorithms) see. They:
  • Help your product rank in search results
  • Drive click-throughs from shoppers
  • Communicate key info instantly (brand, type, size, use, etc.)
  • Increase conversion rates
A well-crafted title not only boosts visibility but also sets the tone for your entire listing, influencing customer perception and driving their purchasing decision.
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Your Winning Product Title Formula

Here’s a title structure that works across Aussie and Kiwi marketplaces:
  • 👉 [Brand] + [Product Type] + [Key Feature or Use] + [Size/Variant if relevant]
  • Example
  • 🛏️ Koala Queen Mattress – Memory Foam – Medium Feel – 153cm x 203cm
  • 🧴 Bondi Glow Vitamin C Serum – Brightening – 30ml – Made in Australia
  • 🍳 Avanti Frypan – Non-Stick – Induction Compatible – 28cm – Black
Each one:
  • Starts with the brand
  • Clearly describes the product
  • Includes selling points or differentiators
  • Ends with variant or size (if relevant)
This formula ensures your title is both search-friendly and informative, giving customers exactly what they need to make a quick, confident decision.
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Top Expert Tips for Product Title Success

1. Put Keywords First

Most marketplaces show only the first 60–80 characters in search previews. So:
  • Lead with the most relevant keywords
  • Think about what buyers search for, not what you call it internally

Ozzca Tip: Don’t waste space with "New!" or "Hot Deal"—that’s for your image or promo banners, not your title.

2. Match Marketplace Formatting

Each platform has its quirks. Some prefer dashes (–), others like pipes (|), and some auto-truncate long titles.
Stick to what’s proven to work on each one. And always check live competitors.

3. Don’t Keyword-Stuff

Yes, you want to rank. But titles packed with awkward keyword repeats look messy and reduce trust.

Bad Example:
“Vitamin C Serum Brightening Serum Face Serum Vitamin C Serum Skin”

Better:
“GlowFix Vitamin C Face Serum – Brightening – 30ml – All Skin Types”

4. Be Specific

Vague = invisible. Use details that help your product stand out:
  • Size (e.g. “300ml”, “Queen”, “Set of 4”)
  • Type (e.g. “non-stick”, “wireless”, “waterproof”)
  • Use (e.g. “for pets”, “for kids”, “induction-safe”)

5. Avoid Symbols and ALL CAPS

Avoid weird symbols, emojis, or shouty CAPS LOCK. Marketplaces can flag or penalise overuse—and buyers don’t trust it.

How a Great Title Impacts Your Sales

Higher search ranking

More clicks

Faster buyer understanding

Better conversion rates

That’s real ROI from just a few extra words.

A well-optimised title doesn’t just attract attention; it builds buyer trust and sets the stage for a seamless shopping experience, leading to increased sales and customer loyalty.

How a Great Title Impacts Your Sales-min
Need a Hand? Ozzca’s Got You.
Online marketplaces are now the #1 channel for consumer spending—but standing out takes time, skill, and resources. That’s where Ozzca comes in.
Ozzca helps retailers and wholesalers create high-performing marketplace listings that actually sell. From product titles to full catalogue optimisation, we’ve got you covered.

Think of us as your expert marketplace and ecommerce team, ready when you need us:

Expert support, on demand

Access a team of marketplace specialists without the cost of full-time hires.

Launch, fix, and grow

We help set up, integrate, troubleshoot, and optimise your ecommerce or marketplace stores.

Sell more in more places

Get your products performing across Amazon, Myer MyDeal, Kogan, eBay, and more.

Customer service that earns five-star reviews

We help you deliver seamless support across multiple channels.

Flexible and scalable

Use our services as you need them—only pay for what you use

Guaranteed performance

We stand behind our work so you can focus on your business with confidence.

Start small and grow, or grow faster by selling more and providing better service with Ozzca on your team. 

Visit www.ozzca.com and let your products stand out from the crowd.

Selling on marketplaces takes time and know-how. You’ll have both with Ozzca.

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