A quick guide to start selling on eBay Australia


Selling on eBay Australia: A Quick Guide to Get You Started

Want to start selling on eBay Australia quickly and easily? This guide has all the info you need to have you shipping your products out and taking in the profits in no time.

eBay isn’t just a place to sell unwanted gifts and household clutter. It’s also a great platform for entrepreneurs and businesses to sell to a bigger audience. So how does selling on eBay Australia work?

Selling items on eBay isn’t quite as easy at is seems, at least not if you want to be good at it. You need to know how to price your items, how to take advantage of free listings, how to update prices on unsold items, and how to determine the shipping costs on your products.

Whether you’ve already tried selling on eBay or have yet to give it a try, here are several things to keep in mind in your quest to be a successful seller.

Why sell on eBay Australia?

Selling on eBay means tapping into a huge local and global customer base, which means a lot of exposure for your products. eBay leads the pack in Australia and New Zealand as the marketplace with 61.7 million monthly visits.

It’s an online shopping giant that’s well-established and highly-reputable among online shoppers. In fact, a Statista study showed that 35% of Australian respondents choose to shop at eBay versus the 26% that would on Amazon.

If you’re a small business or new to marketplaces, eBay is a great way to test the waters with low risk. There are fees to pay but you can start selling almost immediately. You can also experiment with price points and learn about your target audience to see what works and what doesn’t.

Another reason to sell on eBay is the opportunity to grow your business through financing options. The platform offers Zip Seller Finance through Zip Business, wherein sellers get easy access to loans of up to $500,000 with an exclusive eBay drawdown fee of 0.5%. You’ll need to be an Australian-based business that’s been trading for over 18 months with over $200,000 in annual turnover and have an Australian bank account to qualify for a loan.

A few things you need to know before signing up

You cannot start selling on eBay without taking time to understand the rules of the marketplace. After all, you don’t want to end up with any issues before you even get started. Imagine listing a prohibited item or choosing the wrong payment plan.

Here are some things you need to know before selling on eBay.

1. Who can sell on eBay?

Anyone can start selling on eBay. You just have to decide whether you want to sell as an individual or a business. The first option is for hobby sellers or those who want to make some money while clearing out clutter.

If you plan to sell a lot of products, it’s best to sign up as a business and get your own eBay Store. Registering as a professional seller should be the best value option when it comes to fees.

2. The things you can and cannot sell

eBay is one of those marketplaces that offers practically everything you’re looking for. It has a wide range of product categories, from fashion and makeup to homewares and electronics. While you can sell most things on the platform, there are a few restrictions, including alcohol, drugs, animal and wildlife products, food, adult items, firearms, used cosmetics, gift cards, and heritage items. You can check the full list of prohibited items to avoid any issues.

Couriers are also prohibited from carrying some items. Make sure you know what couriers are available to you and what their rules are before you decide to list items for sale.

3. Pricing your items

It’s important to price your products accordingly if you want to make a profit selling on eBay. Consider your expenses for the item and factor in all of eBay Australia’s fees and charges.

It’s also a good idea to research your competitors and see what similar items have sold for recently on the platform. Doing this enables you to find a competitive price point and adjust your offer based on what’s selling.

The fees you need to pay for selling on eBay Australia

There are four main fee types to consider, namely subscription, listing, final value fee for sales, and PayPal transaction fees.

If you’re an individual seller, you can post your items for free without listing . When you sell an item, you’ll pay a fixed fee of $0.30 per order. You’ll also pay a variable fee of 13.4% of the sale amount up to $4,000, plus 2.5% of sale amount over $4,000.

For eBay Australia sellers with a store, you’ll need a subscription package. The fees vary depending on the type of store you have. As of 7th February 2023, the store subscription fees are as follows:

Pricing and fee structure for different store types on eBay Australia

There are other costs to look out for, such as fees for listing upgrades or classified ads. You can check the full breakdown of fees for selling on eBay Australia here. Note that these fees are subject to change, so it’s good to check the prices every now and then.

Additionally, the final value fee you pay will include shipping costs charged to the buyer. Don’t forget to look into the tax and customs rules for international shipping as there may be extra expenses to consider.

Step-by-step guide to becoming an eBay Australia seller

Here’s how to get started as a professional seller on eBay:

  1. Sign up for an eBay Business Account – you’ll need details such as your registered business name, email address, and phone number.
  2. Verify your identity – after registering an account, you’ll need to confirm your ID with a phone call or text message.
  3. Choose how you’ll pay your eBay fees – options include bank transfer, PayPal, debit or credit card. Note that you need to link your eBay and PayPal accounts if you decide to use PayPal to pay fees, receive payments, or both.
  4. Subscribe to an eBay Store – choose the package that fits your business needs.
  5. Start customizing your eBay store – choose the extra features you want to make your listings and storefront stand out.
  6. Create your product listings and wait for your first sale – check out a couple of our tips on how to create product pages to set your store up for success.


Once you make a sale, you pack up the item, ship it to the customer, and receive payment through eBay. You can manage orders and talk to your customers through your eBay account.

With an eBay Store, you’ll also have access to marketing tools and detailed monthly business performance reports.

Grow your business on eBay

Selling on eBay is a great way to get started on marketplaces, but it does take some work to make sure you’re successful at it. From optimising your storefront and product pages and managing inventory and order fulfilment to providing excellent customer service, it does demand some time and resources.

If you’re selling on eBay but want to focus more on growing your business, let Ozzca be your marketplace sidekick. We’re laser-focused on offering marketplace management services for sellers in Australia and New Zealand. We’ll help set up and run your marketplace stores so you can focus on other aspects of your business.

Book a consultation now to learn how marketplaces can work for you.

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