Learn all about selling on Kogan, one of Australia and New Zealand's leading marketplaces.

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Selling on Kogan: Everything You Need to Know About the Marketplace

Want to start selling on Kogan? Here’s everything you need to know about becoming a seller or supplier on the popular Australian marketplace.

As one of the top online marketplaces in Australia and New Zealand, selling on Kogan is something every seller needs to consider.

Kogan started as a website that sold LCD TVs under its brand. While consumer electronics still make up most of the sales, the introduction of Kogan Marketplace saw the platform expand offerings to everything from children’s toys to garden furniture.

By selling on Kogan, you’ll be able to showcase your products to millions of shoppers each month. According to Similarweb, the site had 5.9 million visits in February 2023.

If you want to start selling on Kogan, here’s everything you need to know about its marketplace.

What is the Kogan Marketplace?

This is an area of Kogan.com that is open to brands, retailers, or distributors who want to sell on the platform. Sellers will have access to marketing support, getting the chance to boost sales through Kogan’s marketing options such as email campaigns and sale events such as Kogan Frenzy.

There are two options for selling on Kogan: become a supplier or join the marketplace. Suppliers are those who want to sell on marketplaces but do not have the fulfillment capability. If this sounds like your business, then you can partner with Kogan and become a supplier for the platform. Meanwhile marketplace sellers are those with the capacity to sell direct to consumers.

Registering as a supplier or joining the marketplace is easy. You just have to fill up a form with information such as your name, email, and company name. If you want to sign up as a supplier, Kogan will ask for the location of your warehouse. If you want to join the Kogan Marketplace, you will also need to provide information on what other marketplaces you’re selling on and what integration method you prefer.

What Can I Sell on Kogan?

Like Amazon and eBay, Kogan sells a wide variety of products, but some categories are more popular than others. As of this writing, Kogan’s top selling categories are:

  • Health and beauty
  • Home appliances
  • Industrial
  • Baby
  • Home and garden
  • Pantry and beverages


Products sold on Kogan Marketplace must comply with Australian laws and regulations, as well as Kogan’s restrictions. Sellers must take the following into consideration:


These are key points as government regulators recently had over 15,000 unsafe items removed from Australian marketplaces. So as long as your product listings are compliant, you can keep selling them on the platform.

Kogan Marketplace Fees

Kogan Marketplace operates on a commission basis that is discussed and negotiated with merchants when they sign up. As of March 2023, the platform also charges sellers a payment processing fee of 20 cents plus a 1.39% non-refundable charge per order.

All items on Kogan are subject to goods and services tax (GST). The sale price is final, reflecting the cost of the goods and shipping, as well as GST. Sellers will be reimbursed the purchase price of the goods sold, minus GST and commissions.

Selling on Kogan 101

Once Kogan accepts your application to become a marketplace seller, all that’s left to do is creating and managing your product listings.

You can use a seller template, which includes the following mandatory fields:

  • Product SKU
  • Product Title
  • Product Description
  • Category
  • Stock
  • Item Price
  • Shipping Cost
  • Images
  • Product GTIN


You can also include optional details such as brand, what’s in the box, seller’s list price, handling days, and product location. Depending on what you’re selling, you can also add product variations.

Kogan.com supports integrations with most e-commerce platforms, allowing you to create product feeds directly from your website. You’ll receive the API key and gain access to a test environment during your onboarding process.

You can create up to 500 product listings all at once. You need to include the same information required for the template. Once that’s done, you can enter the testing process, after which your marketplace account manager will give you access to the live environment.

Once your listings are live, you can start selling on Kogan.

Selling on Kogan Made Easy with Ozzca

Now that you know how to sell on Kogan, there’s not much reason to not start. However, if you’re having second thoughts due to resources, time constraints, tech savvy, or other capabilities needed to run a marketplace store, that’s where we can come in!

Ozzca has a laser focus on providing marketplace management solutions for sellers in the Australia and New Zealand markets. We can help you set up, integrate, optimise, and maintain your marketplace stores at a low cost and without taking cut from your profits. We can also manage compliance requirements and provide customer support.

If you want to add Kogan to your e-commerce strategy, book a consultation today!

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